Archive Collection Gold Primary Logo Cap
This gold cap features a black bill, black snapback, and includes a fully embroidered black and tan logo rarely seen from the 1930s.
The team incorporated new colors to its logo in the mid to late 1930s, and this gold color has been used in the logo ever since.
Today, the iconic logo includes multiple colors: black, red, green, orange, blue, yellow, white, and this gold color highlighted here.
A stitched wordmark appears on the back of the hat in Blackletter, which is an Old English typeface. The typeface has been popular for decades, often associated with beer labels, heavy metal bands, and rap music. It has also been closely associated with newspaper mastheads, such as the Chicago Tribune.